With hundreds of websites being launched every day, it is becoming more and more difficult to get noticed on the Internet. Some website owners resorted to unethical means to rank highly on the search engines, but the changes in the ranking algorithm of Google has seized such activities. Now only those websites that follow the principles of web design Massachusetts get preference by the search engine and can fight for a top ranking on the SERP.
If you too want to gain preference by the search engines and enhance user experience, you must incorporate the following steps into your website design:
Balance: A website has to maintain symmetry throughout the web design Massachusetts in order to ensure that all the elements on the site are well balanced. In order to maintain the balance in the website design, you need to visually assess the position, color, contrast, size and design elements.
Spacing: Stuffing the pages of a website with too much of content, images and advertisements, can only make them look cluttered and unreadable. Proper spacing on the web pages has to be maintained in order to ensure that the words and images on the web pages are able to convey the right message. There are three aspects that need to be considered in spacing- space between the text lines, padding and white spacing. If all the text on the web page is placed too close to each other, it would make no sense. Similarly, if the images touch or overlap the text on the page, it would not be visually appealing and may also hide part of the text. White space is another crucial element in making the web page readable.
Navigation: Poor navigation is one of the most frustrating things a user experiences while surfing a website. If the users are unable to figure out where to go, the web design is surely a failure. To prevent such a scenario, the website designer should give a lot of thought in making the navigation simple and easy to use. The design should be such that the user would be able to answer the following questions- Where am I right now? Where should I go from here?
Typography: Text is a vital element in the website design and the web designer should ensure that it is readable and visually pleasing. That is determined on the basis of the font size, types, spacing, line length and color.
Relevance: All the elements on a website should add meaning to it. No irrelevant information should be put on it just for the sake of filling up space. Inapt details give an unprofessional image of the website owner as well as the designer. Thus, one should refrain from doing so and should just stay on the defined path.
Tag : web design Massachusetts
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